You’ve Been Tangoed! ASI Launch DIY Self-Publishing Platform

Author Solutions (ASI) is the collossus of the self-publishing industry, owning AuthorHouse, iUniverse, Xlibris and Trafford, as well as operating partnership self-publishing engines for publishers like Thomas Nelson and Harlequin. Today ASI launched Booktango, an online DIY ebook publishing platform. The application on the platform is free to authors and payment to authors is royalty-based. eBooks will be made available for multiple devices – iPad, Kindle, Nook, Kobo, Sony eReader and smartphones. I’ll take a closer look at this over the next couple of days, but for now, here is the press release and in full below.  

Booktango Offers Authors Widest e-Book Distribution and Best Royalties

Bloomington, IN (PRWEB) February 07, 2012

New DIY e-Book Publishing Service Provides Authors with a Free and Easy-to-Use Platform to Publish and Distribute their Book to Every Major Book Retailer and e-Reading Device.

Booktango, the DIY e-book publishing solution from Author Solutions, Inc., today announced the launch of its new service. The easy-to-use online free e-book publishing application is now available to authors eager to distribute and sell their books on leading e-reading devices including the Kindle, Nook, iPad, Kobo e-Reader, Sony Reader and smartphones. Built with the author’s needs in mind, Booktango users can expect the highest royalties in the industry while still retaining the ownership rights to their content.

“As the world leader in indie book publishing, we have helped more than 140,000 authors bring over 170,000 books to market,” said Kevin Weiss, CEO of Author Solutions, Inc. “That experience makes us uniquely qualified to enter the DIY e-book publishing space because we understand better than anyone what’s important to authors. Making our service free and easy to use while offering the best distribution and royalty structure in the business is just another way we are helping to make it the best time in history to be an author.”

Existing DIY services have often been described as hard to use and not intuitive, leading to frustrated authors and abandoned e-book projects. Booktango addresses these common e-book publishing complaints by offering a simple application that makes it easy for even the most novice users to upload a manuscript, identify errors, edit the document, and sell the finished e-book. Currently, authors can provide their own cover art or use Booktango’s basic e-book cover design service, which is available exclusively for free to beta users. In the near future, Booktango plans to offer an online DIY cover designer tool that will allow users to create their own for free.

“This is an entirely new segment of the publishing market for Author Solutions to serve,” continued Weiss. “This community of authors is almost exclusively interested in publishing and marketing their books entirely on their own. Booktango allows us to deliver best-of-breed solutions for the DIY author to independently create and distribute a beautifully published eBook.”

With direct distribution through the Booktango Bookstore and through top book retailers including Amazon, Barnes and Noble, Kobo, Apple’s iBooks and more, Booktango truly offers the widest distribution network available. And best of all, Booktango authors receive the highest royalties in the industry.

For more information about free and easy DIY publishing through Booktango, visit

About Booktango

Booktango is a free and easy-to-use online DIY book publishing solution from Author Solutions, Inc. that enables authors to create, market and sell professional quality e-Books. With guaranteed distribution to leading eReading devices including the Kindle, Nook, iPad, Sony eReader and smartphones, Booktango authors can be confident that their e-Book will be accessible to worldwide audience. For more information, visit For the latest, follow @booktango on Twitter or “Like” Booktango on Facebook.

About Author Solutions, Inc.

Author Solutions, Inc. (ASI) is owned by Bertram Capital and is the world leader in indie book publishing. ASI’s leading self-publishing imprints—AuthorHouse, AuthorHouse UK, iUniverse, Palibrio, Trafford Publishing and Xlibris—have helped more than 140,000 authors self-publish, promote and bring to market more than 170,000 new titles. Through strategic alliances with leading trade publishers, ASI is making it possible to develop new literary talent efficiently and provide authors with a platform for bringing their books to market. Headquartered in Bloomington, Indiana, ASI’s global reach includes imprints developed specifically for authors in Australia, New Zealand and the United Kingdom. For more information, visit, and follow @authorsolutions on Twitter for the latest news.

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