The Creative Penn Interviews Joel Friedlander | A Self-Publisher’s Companion

Joanna Penn of The Creative Penn interviews book designer, author and blogger Joel Friedlander. The interview coincides with the launch of Friedlander’s latest book, A Self-Publisher’s Companion. In the interview, Joel Friedlander talks about where self-publishing is right now; he gives an overview of self-publishing for the newcomer; talks about his love of print books and the need for all authors and publishers to embrace digitalization; the common mistakes authors new to self-publishing make; marketing a book and treating self-publishing as a small business; the psychology of a self-publisher; POD (print on demand) publishing; and what a self-published author should outsource.

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