Sony Step It Up With New E-Readers And Pricing Point

Sony Electronics is launching two new ebook readers in late August to replace their 505 and 700 models. The Reader Pocket Edition and Reader Touch Edition will sell at $199 and $299. These readers now come in at or below Amazon’s Kindle retail price of $299.

In a further significant move to step up the competition, Sony have also announced that new and best-selling ebooks will retail in their e-store at $9.99, bringing them into line with Amazon’s pricing.

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