Smashwords and Wattpad Form Integrated Partnership

Smashwords, an ebook publishing and distribution platform, has announced an integrated and cross-promotional partnership with Wattpad, an online ebook community. The partnership will allow Smashwords users to promote their ebooks through Wattpad and Wattpad users will now be able to sell their completed ebooks through Smashwords distribution channels. Overall, this seems a natural partnership with Wattpad users perhaps gaining a little more in the deal.

“The Wattpad community loves to read and interact with writers. Readers on our site comment on a story once every seven seconds, making Wattpad a solution for writers looking to increase their presence and fan base. Our partnership with Smashwords provides our authors with an important outlet to distribute and sell their finished works and then cross-promote these works across Smashwords and Wattpad.”

Allen Lau, CEO and co-founder of Wattpad.

“Wattpad represents a fabulous training ground where authors can hone their craft and prepare their writing for distribution and sale at Smashwords. Current Smashwords authors can benefit from Wattpad as well by using it to share stories, gain feedback and develop fan followings.”

Mark Coker, founder of Smashwords.

From part of the press release:

Smashwords publishes and distributes over 14,000 original ebooks from 6,000 authors and hundreds of small independent publishers. To publish at Smashwords, Wattpad authors simply upload their finished manuscript to Smashwords as a Microsoft Word file, formatted to the requirements of the Smashwords Style Guide. Smashwords automatically converts the book into nine ebook formats, and makes it available for immediate sale online at a price set by the author. Smashwords then evaluates the book for inclusion in the Smashwords Premium Catalog, which is the catalog Smashwords distributes to major ebook retailers such as Barnes & Noble, Sony, Kobo and the Apple iPad iBookstore.

Both Smashwords and Wattpad are free for writers.

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