Self-Publishing Successes From Outskirts Press

Karl Schroeder, Manager of Author Services at Outskirts Press has much to champion this week. His blog puts the spotlight on Outskirts Press as well as Stephen R. Covey, author of The Seven Habits of Highly Effective People, who chose to forgo the traditional route of publishing in favour of an author service company to self-publish his books.

“Late last week Covey introduced his first in a series of 6 self-published books expected to hit the market this year. Covey cites publishing time lines – at around just 2 months self-publishing – and content control critical in his decision. ‘It would have taken at least a year if FranklinCovey [Covey’s publishing management group] had gone to a traditional publisher,’ he said.

books have sold more than 20 million copies in 38 languages, according to FranklinCovey’s Web site. Far from mere lip-service, Covey’s action proves another strong statement to the future of book publishing.”

It is heartening to hear this coming from an author solution service company and it suggests what I have believed for quite some time. More and more authors with a book and a message published traditionally are going to start to exploit the self-publishing option which allows them critically, editorial control and speed not offered by the current traditional publishing models – that is if they themselves have the ability to harness their own profile and marketing machine.
Corvey is not the only recent success out of the Outskirts Press stable. Gang Chen, who was a guest writer here on POD, Self Publishing & Independent Publishing earlier this year, posted this article for self-publishing writers. Gang Chen has has been in contact with me a number of times over the past few months and I can certainly underline the financial success he has had with his book.
Here is a piece from the Outskirts Press release:
Gang Chen, the self published author of Planting Design Illustrated and LEED AP Exam Guide, will receive a first-quarter royalty check in the amount of $77,611.88 for books sold between January-March 2009. This follows a previous royalty check of $33,679.56 that Chen recently received from Outskirts Press for books sold between October-December 2008.

“Earning $111,000 in six months is an amazing accomplishment for any author, self-published or otherwise,” Outskirts Press CEO Brent Sampson commented. “Of course, publishing with Outskirts Press certainly helps. We extend heartfelt congratulations to Mr. Chen, and also want to thank him for graciously granting us permission to publicize his success.”

Chen is an expert in the field of architecture, with a master’s degree from USC and over 20 years of professional experience and he was among the top-five performing Outskirts Press authors in the 4th quarter of 2008 and then went on to double his royalties for the first quarter of 2009. When notified of his earnings, Chen responded, “I’m in the process of publishing my next book in the LEED Exam Guide series through Outskirts Press, along with a book on architecture, so I hope to break this record soon.”

After contacting hundreds of traditional publishers for his first book Planting Design Illustrated, Chen finally landed a deal with one major publisher, only to discover that he was dissatisfied with the substantial revisions they were suggesting. He promptly cancelled the traditional publishing contract and decided to publish the book himself. He compared various publishing options and chose Outskirts Press. “Their services do not end after the book is published,” Chen stated. “They continue to provide excellent marketing advice, as well.”
These are the self-publishing successes which often get lost in the day to day headlines, but before we get carried away on a tide of self-publishing success – it should be noted, both Chen and Covey are proffessionals, adept in business and marketing, and the fundamentals of a new product – they know how to sell it using all the channels available to them, and they know how to do it well.

Outskirts Press, Inc. offers full-service, custom self-publishing services for authors seeking a cost-effective, fast, and flexible way to publish and distribute their books worldwide while retaining all their rights and full creative control. Available for authors globally at and located on the outskirts of Denver, Colorado, Outskirts Press represents the future of book publishing, today.

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