Plastic Logic Go Back to the Drawing Board

As long as I have been running this site, I’ve followed the ‘long awaited’ launch of British company Plastic Logic and the promised launch of their e-reader device, the QUE. The news this week via, The Bookseller, is that Plastic Logic have abandoned plans to launch the QUE.
According to The Bookseller piece this morning, the black and white device was expected to have launched this year at the $649 mark, but the developments by other electronics companies in the past twelve months, combined with the success of giants like Amazon‘s Kindle and Apple’s iPad have forced Plastic Logic to return to the drawing board. In a press statement, Richard Archuleta, CEO of Plastic Logic said:
“We recognise the market has dramatically changed, and with the product delays we have experienced, it no longer makes sense for us to move forward with our first generation electronic reading product. This was a hard decision, but is the best one for our company, our investors and our customers.”
It looks like we will see quite a few electronic companies returning to their Laboratories and drawing boards this year to work on second generation devices.
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