Lulu Improves e-book Options

Lulu have made a significant step forward today with their latest announcement on improvements to their e-book facility. The new improvements will allow wider format compatibility, DRM and a revised pricing structure. Up till now, their e-book facility was pretty basic. Here is some of their blog announcement.

“Why publish an eBook? The simple answer is it makes sense for both authors (universal distribution, more sales, and higher royalties) and readers (cheaper than print, instant delivery, and mobile access). How can Lulu help? By providing features to support a wide range of scenarios: give eBooks away for free as a marketing tool, automatically link eBook and print editions to enhance discovery and provide more options to readers, and offer optional copy-protection (DRM) to prevent piracy and unlicensed distribution.


Beginning today, Lulu supports all of these options, and more. With multi-device support, readers can access your eBook on a Mac, PC, iPhone (Stanza), Sony Reader, and many others. You can now upload files in the popular EPUB format, which is quickly becoming the industry standard (see recent announcements by Barnes & Noble and Sony). Concerned about losing sales when you make unprotected digital content available in the marketplace? You can now apply DRM to your eBook, and sell a licensed version which can’t be freely copied and distributed.


To support enabling these features for more than a million Lulu authors, Lulu has adopted a new pricing structure for eBooks and print downloads. As always, it’s still free to publish, and if you choose, you can continue to give away your digital content for free. For authors who want to sell eBooks and downloads, we’ve added a fixed $1.49 base price to cover our credit card processing and hosting expenses. Applying DRM (optional, eBooks only) adds $.99 to the base price to offset the fee charged by our DRM provider. To reiterate, authors never pay to publish, these fees are reflected in the list price and are only charged to the purchaser at purchase time.”

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