Lulu Expands Distribution to Kindle and Kobo Stores

Lulu has announced that it has added e-book distribution to Amazon Kindle and Kobo e-book store in an expanded partnership deal with Ingram Content Group. Lulu’s publishing and distribution systems will now integrate with Ingram’s digital management system, CoreSource.

From the press release:
RALEIGH, NC–(Marketwired – March 20, 2014) – Lulu, the pioneer in independent publishing, today announced an expanded relationship with Ingram Content Group that will grow distribution offerings for authors’ eBooks to include Kobo and Amazon’s Kindle, among others.’s free eBook distribution service is a single, easy-to-use source that simplifies this process for independent authors.’s long-standing relationship with Ingram has enabled authors to distribute content to retailers worldwide for years. Lulu has now integrated with CoreSource®, Ingram’s digital asset management and distribution platform, to expand the reach of digital content for its authors to hundreds of new e-book retailers around the world including Amazon Kindle, Kobo, Kalahari, Booktopia and others.
“Ingram’s comprehensive CoreSource platform helps publishing service providers like deliver eBooks efficiently to destinations worldwide, all from one system,” said Marcus Woodburn, vice president, digital products, Ingram Content Group. “We are pleased to expand our work with Lulu, and have a role in expanding the reach of their content for more readers to enjoy.”
Available to all authors publishing on, the enhanced eBook distribution service improves discoverability and maximizes an author’s opportunity to reach more readers and sell more books. Additionally, this service applies to all book formats and channels, streamlining the financial management of authors’ book sales.
“In addition to having flexible control over their books, self-publishing authors want a single, easy-to-use solution for accessing a large audience to attract as many readers as possible,” said Kathy Hensgen, vice president, services at Lulu. “Our free eBook distribution solution helps’s authors navigate this process by dramatically simplifying how authors distribute their books.”
To complement this new offering, has released a new tool to help authors quickly and easily understand all of the distribution channels available to them and how much revenue they can generate through each one.
“The benefit of our new tool is, simply, that it lets authors quickly see all the ways they can sell their books and gauge their revenue potential via each sales channel,” said Hensgen. “Our authors value that is easy and free to use. We’ve strengthened that value by simplifying our user experience and making all of our distribution services free, for both print books and eBooks.”
For more information on the expanded distribution opportunities available through and to try the new book distribution tool, visit:
About Lulu
Lulu empowers people of all ages to explore and express their interests, passions and expertise through books, photography and art. Since introducing self-publishing in 2002, Lulu has empowered creators in more than 225 countries and territories to produce nearly two million publications. Lulu Jr. allows children to become published authors, encouraging creativity, strengthening literacy and building self-esteem. offers professional photography of collegiate and professional sports, memorable and historic events, fine art and home décor. For more information, please visit
About Ingram
Ingram Content Group Inc. is a subsidiary of Nashville-based Ingram Industries Inc. Ingram provides books, music and media content to over 39,000 retailers, libraries, schools and distribution partners in 220 countries and territories. More than 30,000 publishers use Ingram’s fully integrated physical and digital distribution, logistics, and manufacturing solutions to access global consumer demand, and realize the full business potential of book content. Ingram’s operating units are Ingram Book Company, Lightning Source Inc., Vital Source Technologies, Inc., Ingram Periodicals Inc., Ingram International Inc., Ingram Library Services Inc., Spring Arbor Distributors Inc., Ingram Publisher Services Inc., Tennessee Book Company LLC, Coutts Information Services, and ICG Ventures Inc. For more information, visit

Mick Rooney – Publishing Consultant

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