iUniverse Launch Book Placement and Signing Packages

iUniverse (IUV 232.56)  has introduced two new publishing packages offering in-store book placement and in-store book-signing ($3999) in a partnership with Canadian book retailer Indigo. The in-store book placement program ($2999) is similar to the one sister company AuthorHouse (AUH 222.38) has with retailers Borders and Waterstones.
From today’s press release:

BLOOMINGTON, IN, June 28, 2010 — iUniverse, the leading book marketing, editorial services, and supported self-publishing company, has extended their partnership with leading Canadian bookseller, Indigo Books & Music Inc., to provide authors in-store placement and book signing opportunities at Indigo, Chapters or Coles bookstores across Canada. iUniverse and Indigo have developed two exclusive publishing packages:


Indigo Chapters Bookstore Premier Pro Publishing Package – Package includes guaranteed stocking of the book in a Chapters bookstore for a minimum of eight weeks. Services include professional iUniverse paperback publishing; conversion of content to make it compatible with Kobo – Indigo Chapters’ eReader; eligibility for iUniverse recognition programs; booksellers’ returnability; 25 paperback copies of the completed book; and much more.


Indigo Chapters Bookstore Signing Publishing Package – In addition to all of the products and services included in the Indigo Chapters Bookstore Premier Pro Publishing Package, authors receive an in-store book-signing event at an Indigo, Chapters or Coles bookstore. Also included are book-signing promotional materials including posters, signage and postcards.


“We are pleased to be partnering with Indigo Books & Music to offer our authors these unique opportunities to reach out to readers through Canada’s leading book retailer,” said Kevin Weiss, president and chief executive officer of Author Solutions – iUniverse’s parent company. “This gives authors the chance to see how their books resonate with readers, and with sales success, could lead to additional retail opportunities.”


Indigo Books & Music Inc. is the largest book retailer in Canada with over 240 locations across Canada and operates the popular retail Web site chapters.indigo.ca.

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