Is Amazon Taking Aim Once Again on Agency Model?

If we are to believe Motoko Rich and Brad Stone in yesterday’s edition of the New York Times, Amazon may be seriously considering indulging in its party trick of removing the buy buttons from some large publishers. Currently several large publishers are in negotiations with Amazon about the implementation of the agency model for e-books. According to the article in the New York Times, two industry executives have disclosed to the newspaper that Amazon is looking for concessions on the deal, including extending any new deal to three years and an assurance that no other e-book competitor the publishers deal with will undercut the agreed Amazing price.
It may be time to take cover as toys start flying out of the Amazon pram once again.   

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