GUEST BLOG | Using Social Media Sites for Self Promotion

The rise of social media sites, such as Facebook and Digg, has presented publishers with an opportunity for self promotion that has never been seen before. Due to the popularity of social media sites, publishers have a huge group of people to promote their sites to. Using social media sites to promote blogs and websites can be accomplished with no money and just a little time.

Using sites like digg.com, reddit.com, or stumbleupon.com to push traffic to a person’s blog or site can cause huge increases of traffic and readership. Simply posting a link to a website or blog post on one of these social news sites will cause a large spike in traffic to the link posted. The key to using social news sites correctly is to post quality content. Quality content will quickly become popular on these social news sites and will push nearly 100 times the amount of traffic to a person’s site than would be pushed by simply adding a random, low quality link.
Social networking sites, such as facebook.com and twitter.com, are another avenue that publishers should take advantage of. By creating a Facebook or Twitter page for their blog or site, publishers can use the social network’s services to connect with readers about any updates, start discussions, and increase overall reader activity. Using these social networking sites can also help increase traffic, as people often view things that their friends talk about and are members of.
With a little practice, publishers will find the tricks needed to successfully use all social media sites to their advantage. Becoming an active member on any of these sites for a short time will give publishers a feel for the site and a better understanding of what is needed to successfully use the sites for self promotion.

James Mowery is a technology writer, design enthusiast, entrepreneur and computer geek. His articles have appeared on Mashable, CMSWire, and his own blogsite, LEDTV.

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