Global Giants Bring Different Strategies to Publishing World: Book Industry Conference 2010

There is some fascinating analysis by Benedict Evans of media research company Enders Analysis presented at this week’s Booksellers Association Book Industry Conference in London.
Essentially, Evans argues global companies like Apple, Google and Amazon are not book publishers and the book industry must understand clearly the approaches and strategies of these companies. Evans describes Amazon as a logistics business, Google as an advertising business and Apple as a hardware business. In short, their strategies and objectives are lightyears away from those of the traditional book world.
Some more on this from today’s thebookseller.com

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