Arima Publishing UK – Reviewed (Updated Jan 2012)

Arima Publishing is a UK self-publishing service based in Suffolk, England. The company offer authors ‘global publishing services’. Arima follow the business strategy most UK-based companies take and call it as it is for authors wanting to self-published a book. To be fair, Arima make no pretensions about being a grandiose publishing company.

Writing a book is a feat that many people dream of, but actually relatively few accomplish. It is a challenge but can also be a very rewarding experience. Completing a book is a significant achievement.

arima is a highly innovative global, publishing services company that offers flexible and very cost-effective solutions to those authors who aspire to see their work published.

arima offers new and established writers a range of quality services to assist them to bring their books to the market, as well as global distribution channels that include Amazon.com and Amazon.co.uk

The emerging digital age is changing the face of publishing. It is bringing exciting opportunities to thousands of new authors, realising book projects that traditionally would have struggled to get off the ground.

At heart, Arima is a printer offering ‘global distribution’ services. Big deep breath. There is nothing ‘Global’ about printing books digitally, one by one through POD (print on demand), and making them ‘available’ online. Putting 20 pallets of refrigerators on a boat or plane from Liverpool to Rotterdam is.
Rebuilding your life after redundancy - The New Life Network Handbook 2009Arima, like all publishing services using POD, make the bulk of profits from revenue generated from the fees charged to authors. Arima’s homepage displays up to 35 advertisements for books they publish. You would be amazed how this presence of books on a publishers main homepage makes an impact on authors. For the most part, readers and buyers of books visit their local bookstore chain or go to e-retailers like Amazon.

However, whilst print-on-demand has many advantages it does not necessarily suit all types of book. Currently, the process available does not allow for internal colour; pictures and diagrams are limited to black and grey scale. Also, because all book pages are printed on the same non-glossy paper, black and white photographs may have a slightly grainy appearance. Technology continues to progress though, and improvements are coming on-stream all the time.

Arima has had the above detail on their website and in their publishing brochure for a few years now, and I think the company need to heed their own advice. Yes, print technology has moved on and continues to improve, but it’s Arima’s information that hasn’t moved on with the times. Perhaps Richard Franklin and his staff would care to take a look at a ‘global’ company like Blurb to see that colour books using POD technology is not only possible, but can be of very high quality. There is also no mention of short-run printing which has become an essential part of the self-publishing menu offered to authors in the past few years.
Narrative Poems IIArima’s basic package for publishing which has fluctuated from £575 to £795 over the past 2 years. The £575 was the cost of the basic package, but it is worth noting that by 2012, Arima does not list package pricing on their website. A brochure of their services can be requested on this link.

Details like this on a website worry me.

Imprints 

In addition to the arima imprint, arima also publishes under a number of specialist imprints. For more information please contact us.

click here for our contact form.

Why? Is it so secret that you cannot tell us, or is it another series of self-publishing plans which you don’t want to tell us about for fear we might say they are ridiculously expensive. Perhaps Arima is trying to tell us that they have hidden a traditional publishing company behind a self-publishing printer! The ‘other’ imprint alluded to is Abramas, a POD service for academic books and thesis. 

The very basics of publishing a book go with Arima’s package, basic cover and internal layout, ISBN, online availability, proofs and author copies, but little else. On royalties, we are looking at some shenanigans.

The brochure claims 30% to the author of a book selling for £11.00. through Arima without having to take a third party into account. £3.30 sounds pretty out the window. With third party sales – it reduces to 20%. Yet, it costs Arima about £3.50 to print the book leaving £7.50 . The author might make £3.30, but the publisher is making £4.20 out of all this. There is a similar anomaly in the third party figures as well.

For author royalty copies; we see a similar discrepancy which sees the author paying far away above what the books cost to print as against the price they can buy them from their publishers.
Trees & Wildlife in Wensleydale
Arima provide no marketing or promotion of titles outside of providing the author with some moderate feedback through a booklet and printed materials to support a marketing campaign by the author. Arima do have an online bookshop, but it has very low traffic.

Arima are far from the cheapest self publishers. You will need to have a fully prepared book file in MS word or ideally a finished PDF. And regarding your cover file:

“Whilst Arima employs professional graphic designers to produce all our book cover work, we understand that some authors would like the opportunity to work closely with the designers to develop a more detailed and personal design brief. A full design commission service is available for both cover and interior work, at £250.”

Arima offer a production and printer service for self-publishing authors. The services seem mismatched and are neither printer nor a full author solution service. There just is not enough here on the marketing side, and the focus is what I would describe as ‘nuts ‘n’ bolts’ publishing – copyright, registration, data listing, online distribution etc. Arima say much of the marketing is up to the author. That’s fine and the company is honest about that, but it is hard to see Arima as anymore beyond the nuts and bolts of self-publishing and that is with considerable input before as well as after the book is completed.
For me, Arima may be honest in what is offered, but far short on specifics. e-Books services reflect this.

e-books 
Publishing your book as an e-book is an optional service. arima produces e-books in adobe, palm and Microsoft Reader formats.

This reads like it was written five years ago. There is no mention of Kindle, iPad or iPhone advances in the e-reader market. And in short, it is how I see Arima and what I see as their approach to self-publishing services – suffice if it were five years ago, but entirely out-of-touch in today’s self-publishing service world. I certainly can’t see how Arima would appeal to a seasoned self-published author who knows publishing works and the value of a service reflecting what is happening now in the publishing industry. Too much of what Arima offer is how self-publishing used to be when self-published authors where still dipping their toes in the water. Things have changed a lot since then.

RATING: 5.0/10

 
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