How to Set up Your Author Website Quickly and Easily – Pauline Wiles | Guest Post

No doubt you’ve read plenty of sage advice about building a long-term livelihood as an independent author. One recommendation you’ve probably come across before is to establish a website early in your career. Why? Because even if you’re promoting your work widely on social media, and in online groups, it makes sense to have a […]

The Half-Life of Published Works is Shrinking. Here’s What Publishers Need to Do – Paul Perry | Guest Post

Less than two minutes. That’s how long the average user spends on a website consuming content that interests them. The old days of publishing are long gone. Captive audiences no longer subscribe to a few news outlets, spending hours consuming one or more newspapers or magazines in their entirety over morning coffee. These days, people graze […]

How to Make an Awesome – and Effective – Book Trailer – Victor Biasco | Guest Post

From the very first one – for a Broadway musical show in 1912 – trailers have enticed us for over a hundred years.  And even though they are now mostly used to promote great films, what these brief video pieces really do is help audiences decide what to consume next. Understandably, we tend to associate […]